The flower and plant trade is strongly fragmenting. The influence of the auction clocks is diminishing rapidly and transactions take place more and more direct (bilateral) or via other trading channels such as Floranti, Blueroots and Florismart.

This fragmentation will continue with upcoming new online trading platforms. As a result, reliable price and volume information is disappear ing quickly, making it more and more difficult for growers and exporters to plan and assess business performance

How does it work

Participants provide daily their transaction data of transactions (of all trading channels)  between grower and buyer (not of transactions further down the chain) to FlowerTicker. This happens via a secure connection with FlowerTicker or Floridata (or any other 3rd party Trusted Party agreed with the participants). FlowerTicker, a specialist in data analytics, aggregates all the data, cleans the data, analyses it and calculates representative market prices and volumes by cultivar, length, quality and trading channel.

Participants have of course access to their own data and can therefore, compare their prices and volumes across trading channels with the market.

FlowerTicker publishes their representative market prices and volumes on a password protected secure website using world-class cloud infrastructure and can also be directly

downloaded by the participant if required on their devices (laptop, smartphone).